Outperform the Rest.
Hire a Fractional CTO.

A slow site is usually just the public face of an absolute mess. Disconnected systems, manual workarounds, staff filling out the same details three times, technology nobody really “owns”.

Acting as your fractional CTO, we engineer sites to achieve top 0.001% of global performance and allow businesses that thought their budget couldn’t compete with £100m+ rivals, beat their competitors. We speak to your staff, walk through your CRM, your ERP, your day-to-day and really try to understand your business. We listen, then we plan, cut what costs more than it earns, automate what is eating people’s time, and deploy something that allows you to make more money.
Shared Risk
Top 0.001% Performance
Cross-Platform Veteran
Zero Console Errors
Conversion-Engineered
Senior-Led Execution

Poor performance is a tax. Stop paying it.

A slow website is rarely one problem, it is a stack of small compromises: a heavy design, a render-blocking script, a bloated database, a server host chosen on price. Each one looks minor, but when they are put together they decide whether your buyer waits or leaves.

This site scores in the global top 0.001% for performance, you are on it right now, so test it. If you are familiar, why not open your developer tools and check the console while you are there? It is empty – most of your competitors’ sites are not. For the right projects, we can take a stake in the business and do the work near cost- we bet on our own work.

What about your internal systems? A convoluted CRM, a reporting layer that describes activity without connecting it to anything meaningful (where are your KPI’s?), an ERP or VOIP system nobody has integrated properly. These bleed quietly, which is precisely why these issues last so long and go unnoticed.
1

Platform Architecture

Build it right. Once.

Most platforms are not built, they accrete. Feature by feature, plugin by plugin, addons, more software, nothing properly talking to each other and nobody can say with confidence how the thing actually works.

We design the architecture deliberately: the right platform, structured so it performs under load and still makes sense in two years.
Platform Selection
System Architecture
Scalability Design
Technical Strategy
Migration Planning
0
Architectural Lifespan
2

Web Performance Optimisation

Top 0.001% – Prove it yourself.

Performance is not a plugin or addon you install at the end, it’s thousands of decisions made correctly from the first instance.

We engineer for speed at every layer: server, database, delivery, front-end, until the numbers are not just good, but exceptional. This site’s perfomance sits in the global top 0.001%. Test it.
Core Web Vitals
Speed Optimisation
Caching Architecture
TTFB Reduction
Front-End Performance
3

CRM and Automation

Stop doing what software should.

Somewhere in your business is a person who is probably copying data between two systems that should really be talking to each other. That person costs money, and the errors cost more.

We connect what is disconnected and automate what should never have been done manually, helping to reduce that monthly wage bill.
CRM Integration
Workflow Automation
Systems Integration
Data Sync
Process Engineering
4

Analytics and Attribution

Know which half is working.

Half your marketing probably works, but do you know which half? The real problem tends to be that dashboards actively hide it: vanity metrics, broken tracking, and attribution that credits the wrong bits.

We implement systems which measure activity that can be attributed to revenue, so the next decision you make is on evidence rather than instinct.
Attribution Modelling
Conversion Tracking
Analytics Setup
Data Accuracy
Revenue Reporting
5

Infrastructure and Hosting

Nice and cheap. Until it falls over.

Cheap shared hosting is a false economy you pay for in lost sales and 2am outages. Although cost, reliability and performance aren’t mutually exclusive.

We build and run server infrastructure properly: hardened, fast, and configured for the actual workload rather than over-compensating for awful configuration. The kind of setup you stop thinking about, because it simply works.
Server Architecture
Managed Hosting
Infrastructure Hardening
Infrastructure Hardening
Performance Tuning
6

Digital Transformation

Build it, before it builds you.

AI will build you a working system in an afternoon and the trouble starts the morning it breaks. The person who “vibe coded” it cannot describe the fault to the machine, let alone fix it by hand.

Transformation is not buying tools, it’s adapting to how a business runs, by someone who understands what sits beneath the code. We cover the unglamorous parts too: process optimisation and the operational plumbing that decides whether the clever stuff actually holds.
Digital Transformation
Process Optimisation
Startup Setup
BOM and Operations
Systems Strategy

Fractional CTO strategy. Zero AI bloat.

A slow platform, a disconnected CRM and a reporting system nobody trusts are not three briefs for three seperate suppliers. It’s just one company, one estate, and yet the problems bleed into each other. The performance issue is often an architecture issue and the reporting gap is often a tracking decision made two years ago by someone who has since left.

This is also the part the AI gold rush keeps getting wrong… A model will assemble you a system on request, and it will mostly work, which is exactly the problem. A system nobody understands is a liability, one that has not sent its invoice yet. So when it fails, and it probably will, the speed of the fix depends entirely on whether a human in the room knows how it actually works.

What you will not get here.

No stack bolted together from whatever was trending at the time. No dashboard full of metrics that flatter the work you have done without measuring the effect it has on the bottom line. No hosting tier sold on a brand name instead of a benchmark.

Basically, we may not be the cheapest quote, but we will not build you something impressive that nobody can maintain once finished.

We do not promise fast. We stake ourselves on it.

Find out what your setup is costing.

Most performance problems are invisible until someone measures them, and most business owners have never seen the real number. Fixing these problems often result in exceptional gains and a fresh, attractive bottom-line.

A short call, and a quick look is usually enough to tell you where the business is leaking and what it would take to stop it.

Commonly Asked Questions

Do You Really Guarantee Outcomes?
On eligible projects, yes. A specific commitment with a defined consequence if we miss it. That is not a marketing line, it is what confidence looks like when it is willing to be measured. Not every project qualifies, and we will tell you honestly whether yours does.
For e-commerce and lead generation projects with clear commercial upside, we work at near cost in exchange for a share of the additional revenue we generate. We take a stake in the result because we are confident enough to bet on our own work. It is not offered to everyone. It needs a viable business, a real opportunity, and a straight conversation first.
Based in Warwick, working on site across Warwickshire, Shropshire and the wider Midlands, and remotely across the UK and internationally.

Plenty of security work has to happen in the building: configuring firewalls, securing the network, setting up machines, training the people who actually click the links. We travel for that. Remote where it makes sense, in person where it matters.
Yes, on retainer. Certification lapses, threats move, and staff turn over. Ongoing support keeps the controls in place between annual renewals, handles incidents when they come, and means the person who built your security is the person who maintains it. No ticket queue. No stranger relearning your estate every time.
Both. Alongside client work we build and sell our own tools, like custom systems for e-commerce, with more in development. The same standards apply: built properly, supported directly, and made to do one job well rather than ten jobs badly.

Contact

Location:

Based in Warwick. On site across Warwickshire, Shropshire and the Midlands, remote across the UK and beyond.

Phone:

+44 3330 540 422

Worth Reading. Occasionally.

Infrequent notes on AI, cyber security, performance and what actually moves revenue. No filler, no sales sequence, unsubscribe with one click.

Still Have Questions?

A short call usually answers them faster than email, and tells you where the highest-leverage work actually is. No obligation.